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Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Willkie Campaign Button, 1940
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.

Willkie Campaign Button, 1940

Object numberMO 1976.46.108
Name Button, Campaign
Maker (American, 1893 - ca.1948)
Date1940
Mediumplastic (celluloid), paper, metal
Dimensionsoverall Diam 1 in (2.5 cm )
DescriptionA round pinback slogan button from Wendell Willkie's campaign. At the center of a white button is a red, white, and blue patriotic shield with the text: ★ / UNITE / AND / SERVE. The manufacturer's information and a union bug are printed on a white paper insert on the reverse of the button.
Label TextIn an October 26, 1940 speech in Queens, New York, Wendell Willkie, the Republican Party’s presidential candidate, accused Franklin Roosevelt's New Deal of pursuing a policy of "divide and conquer," and stated that his policy would be one of "unite and serve".
Additional Details
Credit LineGift of Jerome K. Wilcox
National Archives Catalog CollectionFranklin D. Roosevelt Library Museum Collection (National Archives Identifier 735948)
National Archives Catalog SeriesCampaign Memorabilia (National Archives Identifier 778819)
Use Restriction StatusUnrestrictedCopyrightReproduction or other use of these holdings or images thereof is unrestricted.
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