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Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Hit ‘Em Where It Hurts
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.

Hit ‘Em Where It Hurts

Artifact IDMO 2005.13.24.11
Object Type Poster
Maker (American, founded 1861)
Issuing Body (American, founded 1775)
Date1944
Mediumpaper, ink
Dimensionsoverall H 28 in x W 22 in (71.1 cm x 55.9 cm )
Physical DescriptionA color poster encouraging enlistment in the U.S. Navy Submarine Service. The poster features a large illustration of a sinking Japanese aircraft carrier, the stern of which is on fire and is sticking upwards into the air while the bow is submerged in the water. Various Japanese aircrafts are seen partially submerged in the water in front of the aircraft carrier. Text above, on, and below the illustration states: “HIT ‘EM WHERE IT HURTS! / 33% OF JAPAN’S TONNAGE HAS BEEN SUNK. Of this 77% WAS SUNK BY SUBMARINES! [text points to a submarine periscope in the water] / JOIN THE Submarine Service.”

The poster was printed by the U.S. Government Printing Office, poster no. 1944—O-566105.
Additional Details
Custodial History NoteDonated to the Franklin D. Roosevelt Presidential Library and Museum by the Adriance Memorial Library.
Credit LineGift of the Adriance Memorial Library
National Archives Catalog CollectionFranklin D. Roosevelt Library Museum Collection (National Archives Identifier 735948)
National Archives Catalog SeriesOriginal Posters from World War I and World War II (National Archives Identifier 739394)
Use Restriction StatusUnrestrictedCopyrightReproduction or other use of these holdings or images thereof is unrestricted.
In Collection(s)
Not on view