Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Sweat, Fella—Sweat! . . . Produce for Victory!
Artifact IDMO 2005.13.34.113.1
Object Type
Poster
Maker
The Sheldon-Claire Co.
(American, 1926 - 1980)
Issuing Body
Crane Company
(American, founded 1855)
Date1942
Mediumpaper
Dimensionsoverall H 36 1/8 in x W 24 in (91.8 cm x 61 cm )
Physical DescriptionA color poster featuring a close-up photographic color image of a smiling man, wearing raised goggles and a cap, and wiping his neck with a white cloth. Large equipment can be seen behind him. Directly below the lower right of the image: Reproduced by Courtesy of Crane Co. Black and blue text in the bottom half of the poster reads: "Sweat, fella -- sweat! The more we / sweat, the less our boys bleed, Let's / give 'em what it takes to knock / out the enemy." / PRODUCE FOR VICTORY! Additional small text in the bottom margin reads: Copyright 1942 - The Sheldon-Claire Co. 520 North Michigan Ave., Chicago / Lithographed in U.S.A. Form No.12. A union bug is in the lower right.Historical NotePrivate companies created war-related posters that often appeared alongside government posters. This poster is part of a series titled Produce For Victory that was created and marketed to corporations by The Sheldon-Claire Company of Chicago. The firm produced a number of motivational poster series during the war—each organized around a single slogan. Other Sheldon-Claire Company series included: The American Way Works, Stay on the Job, and This is America.
Additional Details
Credit LineGift of the Adriance Memorial Library
National Archives Catalog CollectionFranklin D. Roosevelt Library Museum Collection (National Archives Identifier 735948)
National Archives Catalog SeriesOriginal Posters from World War I and World War II (National Archives Identifier 739394)
Use Restriction StatusUnrestricted
CopyrightReproduction or other use of these holdings or images thereof is unrestricted.
In Collection(s)
Not on view