Image courtesy of the Franklin D. Roosevelt Presidential Library and Museum.
Air Transport Association Ad With Eleanor Roosevelt
Artifact IDMO 2006.37.2
Object Type
Ad, Magazine
Issuing Body
Air Transport Association of America
(American trade group, founded 1936)
Date1939
Mediumpaper, paper (matboard)
Dimensionsoverall H 18 in x W 14 in (45.7 cm x 35.6 cm )
sheet (advertisement) H 14 in x W 10 1/8 in (35.6 cm x 25.7 cm )
sheet (advertisement) H 14 in x W 10 1/8 in (35.6 cm x 25.7 cm )
Physical DescriptionAn advertisement promoting air travel and featuring Eleanor Roosevelt. Issued by the Air Transport Association, the ad consists of a color photographic image of Mrs. Roosevelt seated in an airplane seat next to a window and engaged in the act of knitting. Mrs. Roosevelt is wearing a floral dress and has a double-strand pearl choker around her neck. On her lap is a flowered knitting bag and a skein of yarn. Overlaying the lower right of the photographic image is a text box with a quote from Mrs. Roosevelt that states: “WOMEN, AS WELL AS MEN, SHOULD LOOK UPON TRAVELING BY AIR AS UPON ANY OTHER MODE OF TRANSPORTATION’ / [Eleanor Roosevelt facsimile signature] / . . . from Eleanor Roosevelt’s popular column ‘My Day’ – courtesy United Feature Syndicate.”
Additional text printed below the photographic image reads: “First Lady of the Land, First Lady of the Air, who has enjoyed the refreshing ease and comfort, the time – and money – saving economy of almost 100,000 miles of air travel in the past four years. Mrs. Roosevelt says: ‘I never cease to marvel at the airplane.’”
The advertisement is on a page torn from a magazine, and on the reverse side is an advertisement for a Hoover vacuum. The advertisement is mounted on a piece of matboard.
Additional DetailsAdditional text printed below the photographic image reads: “First Lady of the Land, First Lady of the Air, who has enjoyed the refreshing ease and comfort, the time – and money – saving economy of almost 100,000 miles of air travel in the past four years. Mrs. Roosevelt says: ‘I never cease to marvel at the airplane.’”
The advertisement is on a page torn from a magazine, and on the reverse side is an advertisement for a Hoover vacuum. The advertisement is mounted on a piece of matboard.
Custodial History NotePurchase of the Franklin D. Roosevelt Presidential Library and Museum, 2005.
National Archives Catalog CollectionFranklin D. Roosevelt Library Museum Collection (National Archives Identifier 735948)
National Archives Catalog SeriesGift Items and Commemorative Artifacts (National Archives Identifier 782690)
Use Restriction StatusUnrestrictedCopyrightReproduction or other use of these holdings or images thereof is unrestricted.In Collection(s)
Not on view